What is business portfolio and why should a company have one?
A business portfolio is a display of a company’s services and/or products that is often used as a marketing tool. It can serve as a sample showcase of your best previous work and should be targeted at the particular audience interested in what your company has to offer. Business portfolios come in a variety of formats such as PDF, online portfolios and traditional bound portfolios. A business portfolio of a company allows potential customers to view samples of previous work a company has done and determine if it is in line with their needs. It may also include different types of services that a company offers, some company background information and other information that a potential customer may be interested in knowing.
How do you create portfolio of a company?
The first step in creating a portfolio of a company is to determine what is business portfolio objective. Once you know what it is you want the portfolio to accomplish, a business portfolio analysis should be done. What is a business portfolio analysis? A portfolio analysis in this case is assessing what the business portfolio should include to meet its intended objective/purpose. After this has been determined it is a matter of gathering and assembling the necessary content in the best format to meet the objective.
What are the specifics involved in how to make a company portfolio?
Some elements of the business portfolio will vary depending on the specific need and industry. There are some things that every business portfolio should include regardless of its purpose or what industry the company is in. These essentials are:
- Samples of previous work that the company has done. In any industry that produces visual results professionally taken pictures of previous work is especially desirable.
- An “About” page that contains company background, services provided and other information such as previous clients worked with, client testimonials and key personnel.
- Contact information that is easy to find by those viewing the portfolio. Contact information should include phone number, email address, fax number and any other means of contact available.
This is the basic content that every portfolio should contain.
Is it difficult to make a business portfolio on my own?
Making a business portfolio yourself is not difficult at all. What is difficult is making an effective business portfolio that accomplishes what you want it to. Choosing the right samples and displaying them in the most effective manner is just the beginning of business portfolio development. Unless you have experience it is often better to use a professional service like the business portfolio service we provide. Our team of business portfolio developers is made up of experienced professionals that are among the best in the industry ensuring the best possible business portfolio is created to represent your company.